Feb 16, 2012

Accounting for Managers




Executive Summary:



The regulatory framework has developed so much in the recent years. We need to understand the old and the new regime in the regulatory framework, how much the investors are important to the organization. The accounting concepts will be discussed with the conventions of the regulatory framework along with their strengths and weaknesses in detail.  An attempt will be made to prove that the criticism of the concepts and the regulatory framework does not mean that published financial statements do not provide investors with all useful information by explaining that the regulatory framework did oblige the companies to disclose more vital information needed by the investors rather than before. By explaining to what extent the investors are depending on fuller accounting disclosures for their investment decisions we will be able to better understand the importance of the regulatory framework. An example will be provided of a company that disclosed wrong information and their stocks fell down but it had nothing to do with the regulatory framework.



What are the purposes of budgets and the key benefits of budgets? Let us discuss how the preparation of a budget and the monitoring of actual performance against the budget are very time consuming activities and to what extent this can be considered as a problem. By explaining the advantages and disadvantages of budgeting we can try to find out whether the advantages to be gained from having a standard system of budgets and budgetary control could not be outweighed. Many organizations have a systematic budget and a budgetary control like Kraft Food Company.  There are different methods of budgeting and each one has a major disadvantages.  



































Introduction:



Accounting concepts and conventions of the regulatory framework did help the investors very much. In this assignment we need to discuss the strengths and weaknesses of the accounting concepts and conventions of the regulatory framework (SSAPs and FRSs), the information needed by the investor and whether published financial reports provide them with what they need. The pressures that companies are facing from customers, shareholders, employees and communities to disclose more financial and non-financial information than ever before.

The budgets and the preparation of budgets and the monitoring of actual performance against the budget is very time consuming. What are the advantages of having system budgets and budgetary control and what are the disadvantages? To what extent can such time consuming be considered as a problem? In the final section of the assignment I will comment upon some of the main issues raised in this assignment.



Main Body:



Q1. Discuss the strengths and weaknesses of the accounting concepts and conventions of the regulatory framework (SSAPs and FRSs) that govern published financial statements. Do the criticisms of the concepts and the regulatory framework mean that published financial statements do not provide investors with useful information?  



Introduction:



In order to discuss the strengths and weaknesses of the accounting concepts and conventions of the regulatory framework we first have to answer why we need the regulatory framework and why the investor is important to the organization.

We are able to review the old regime (SSAPs), the new regime (FRSs) and GAAP and where they came from.

Do the criticisms of the concepts and the regulatory framework mean that published financial statements often do not provide investors with useful or full information?

























Main Body:



Accounting is a purposeful activity and is directed towards the specific end of producing financial reports, which contain information which is used by specific individuals such as investors. Investors provide financial resources to the organization (1). In order for the investor to invest in a specific company he needs information and this information must be true and fair by reflecting the actual financial position of the company. Limited companies are required by law (the Companies Act 1985 or CA 1985) to prepare and publish accounts annually (2). Many figures in financial statements are derived from the application of judgement in putting those concepts into practice. As a result of that, every one exercising his own judgement on the same facts often comes up with his own conclusions.



Accounting practice has developed gradually over centuries. There are many concepts which are taken for granted in preparing accounts. Accounting concepts and conventions as used in accountancy are the rules and guidelines by which the accountant is guided. All formal accounting statements should be created, preserved and presented according to the concepts and conventions that follow. There are many accounting concepts. In the United Kingdom, the following accounting concepts are laid down in the Statement of Standard Accounting Practice number 2 (SSAP2) (3):

  • The Going Concern Concept implies that the business will continue in operational existence for the foreseeable future, and that there is no intention to put the company into liquidation or to make drastic cutbacks to the scale of operations (2). Without this concept, accounts would have to be drawn up on the 'winding up' basis. That is, on what the business is likely to be worth if it is sold piecemeal at the date of the accounts. The winding up value would almost certainly be different from the going concern value (3).
  • The Accruals Concept or Matching Concept The purpose of this concept is to make sure that all revenues and costs are recorded in the appropriate statements at the appropriate time.
  • The Consistency Concept states that with all similar items, similar accounting treatments must be used.
  • The Prudence Concept states if there are different procedures or different ways of valuations that can be used we must chose the most cautions ones.

   

There are also The Entity, The Money Measurement, The materiality and The Historical Cost concepts.



















 From 1970 to 1990, the Accounting Standards Committee (ASC) developed accounting standards with the aim of narrowing the areas of differences and variety in accounting practices. The ASC published 25 statements of standard accounting practice (SSAPs).The SSAPs (Old Regime) applied in particular to the accounts of limited companies in order to give a true and fair view of an enterprise’s results and financial position (2).  



In 1990 a new system came into being for producing standards, following the recommendations of the Dearing Reports, produced for the Consultative Committee of Accountancy Bodies (CCAB) in 1988.This proposed that a two-tier system should be established. The Accounting Standards Board (ASB) is much better staffed and financed than the ASC. New standards issued will no longer be called SSAPs but Financial Reporting Standards (FRSs) in the new regime. In time, all standards will be replaced by or converted to FRSs (2).



Generally Accepted Accounting Practice (GAAP) is a term that has sprung up in recent years and it covers all the rules, from whatever source, which govern accounting. Most countries have their own GAAP.  GAAP is in fact a dynamic concept. This idea that GAAP is constantly changing is recognised by the ASB in its Statement of Aims where it states that it expects to issue new standards and amend old ones in response to ‘evolving business practices, new economic development and deficiencies identified in current practice ’(2).



The strengths of the regulatory framework:



(a) They reduce or eliminate confusing variations in the methods used to prepare account.



If we take, for example, a company that purchases a new building, we can see many different methods of recording it in the financial reports and the way it records depends on the judgements of the accountant.  This could be confusing for everybody. If we take two identical companies and both of them purchased new buildings with the same value we could well see two different financial statements. The regulatory framework did solve this problem which was causing a lot of confusion.    



(b) They provide a focal point for debate and discussions about accounting practices.



In this information age, accounting has become more important than ever. For this reason, accounting practices need a focal point for debate and discussions and this problem is being solved by the regulatory framework.











(c) They oblige companies to disclose the accounting policies used in the preparation of accounts.



In accounting there are different methods of recording inventory and also how to record a newly purchased property. The regulatory framework has solved this problem by obliging companies to disclose the accounting policies used in the preparation of accounts. The way that this information will be recorded will affect the bottom line of financial statements of the organization.



(d) They are a less rigid alternative to enforcing conformity by means of legislation. 



There were rigid legislations before the regulatory framework. The pressures that the companies faced from those rigid legislations were huge. The regulatory framework has solved this by less rigid alternatives.



(e) They have obliged companies to disclose more accounting information than they would otherwise have done if accounting standards did not exist.



There were very few companies before the regulatory framework who chose to report the cost of sales in their accounts. Such useful information was needed by the investors but many companies did not disclose it before the regulatory framework. This problem, after introducing the regulatory framework, no longer exists.



The weaknesses of the regulatory framework (2):



(a) A set of rules which give backing to one method of preparing accounts might be inappropriate in some circumstances.



This is a major weakness in the regulatory framework. An example of the inappropriate circumstances is when a company purchases investment properties. In this case applying depreciation is not acceptable.



(b) Standards may be subject to lobbying or government pressure.



The government and the lobbying from some industries did put pressure on formulating the standards. This pressure did cause some standards to be suspended like what happened in USA with FAS 19 as a result of the powerful lobbying by huge oil companies to serve their interests.

















(c) They are not currently based on a conceptual framework of accounting.



The regulatory framework is changing constantly as circumstances alter through new legislation, standards and practice. The conceptual framework of accounting is no longer the base for the regulatory framework due to new economic developments and deficiencies identified in current practices (2).The emphasis has shifted from ‘principles’ to ‘practice’.



(d) There may be a trend towards rigidity, and away from flexibility in applying the rules.



The reliance on judgements in technical accounting matters seems to have gone (2). Every thing in technical accounting now is relying on the regulations produced by the regulatory framework.



Q. Do the criticisms of the concepts and the regulatory framework mean that published financial statements do not provide investors with useful information?  



 A. No, they do not.

Much useful information is provided in published financial statements as a result of the regulatory framework. The regulatory framework obliges companies to disclose the accounting policies used in the preparation of accounts. Before the regulatory framework investors were facing difficulties to get full information about the company they wanted to invest in. Much critical information was needed by the investors but the companies did not disclose this before the regulatory framework. Cost of sales data is very important for investors but many companies chose not to disclose that cost before the regulatory framework. More disclosure of non-financial information, more forward-looking information and more information about intangible assets was a result of the regulatory framework. For sure, the investors are still asking for more information. The regulatory framework has helped the investors by obliging the companies to disclose more information than before.  Regulatory framework is reviewed regularly for development.

Members of the Financial Accounting Standards Board (FASB) and its staff have been active participants in several efforts to improve the quality of business reporting, which encompasses the broad spectrum of information that a company provides to investors and creditors. The most recent effort was the FASB Business Reporting Research Project. The Steering Committee directing that project published three reports during 2000 and 2001, including Improving Business Reporting: Insights into Enhancing Voluntary Disclosures. This Special Report is another step in that process (4).

By the information now published in the financial statements, investors now can analyze the company they want to invest in a much better manner.







If we take a look at Enron Corporation and what happened to it, we will find that they published financial statements but with wrong information to look good in front of the investors. The following chart will explain what happened to their stock price as a result (5).




    



A survey by McKinsey & Company of over 200 institutional investors in 31countries found that over 90% of them want a single unified set of global accounting standards(5). Out of this study we can find that the investors believe in the regulatory framework.  The study also found that ‘accounting disclosure’ is the single most significant factor affecting their investment decisions. If we take a deep a look to the result of this study we understand up to what extent the investors depend on the accounting disclosures in their investment decisions.



As a result, the criticism of the concepts and the regulatory framework does not mean that published financial statements do not provide investors with useful information but it helps the investors more than ever. We can’t say that what happened to some companies like Enron that was caused by the regulatory framework. Investors had gained a lot of benefits from the regulatory framework and they are still asking for more. The development of the regulatory framework is trying to supply investors with what they need.    



Conclusion:



By discussing the accounting concepts and the strengths and weaknesses of the regulatory framework and explaining the importance of the investors in the companies, I have tried to prove that the criticism of the concepts and the regulatory framework is not valid.









Q2. In practice, the preparation of a budget and the monitoring of actual performance against the budget are very time consuming activities. To what extent do you consider that this problem and any other disadvantages of the budgeting process outweigh the advantages to be gained from having a system of budgets and budgetary control?



Introduction:



I will explain what budgets are and the purpose of budgets. By discussing how the preparation of a budget and the monitoring of actual performance against the budget are very time consuming activities I will try to find out to what extent this can be considered as a problem. There are advantages for having a system of budgets and budgetary control and also disadvantages but does it outweigh the advantages to be gained from having a system of budgets and budgetary control is what needs to be discovered.  



Main Body:



What is a budget?



A budget is ‘A quantitative statement, for a defined period of time, which may include planned revenue, expenses, assets, liabilities and cash flows (2).’



What is the purpose of budgeting (2)?



  • To co-ordinate the activities of different departments towards a single plan.
  • To communicate targets to the managers responsible for achieving them.
  • To establish a system of control by having a plan against which actual results can be compared.
  • To compel planning.

There are many steps in the process of the preparation a budget. The co-ordination and administration of budgets is usually the responsibility of the budget committee with the managing director as the chairman of the committee. The budget manual is a collection of instructions governing the responsibilities of persons and procedures, forms and records relating to the preparation and use of budgetary data (2). Identifying the principal budget factor is the first task in the budgetary process.  In order to have the master budget many particular budgets needs to be first prepared. The preparation of a budget may take weeks or months before the master budget (budgeted profit and loss account and budgeted balance sheet) is finally agreed (2). Amendments could be done many times to the functional budgets (sales budgets, production budgets, direct labour budgets and so on) which will consume time. It will require more paperwork and extensive training in the techniques. It takes a lot of time to collect the data in order to produce the master budget.









The master budget prepared before the beginning of the budget period is known as the fixed budget. Revisions to a fixed master budget will be made if the situation so demands. A flexible budget is,’ a budget which, by recognising different cost behaviour patterns, is designed to change as volume of output changes (2).’If we asked ourselves what is the need for flexible budgets we will find out that the flexible budgets must be used for budgetary control variance analysis.

Budgetary control is basically the comparison of actual results against budgetary results. After the comparison, the result could be negative or positive. According to the result of the comparison, revisions to the master budget will be made if the situation so demands (2). As a result, not only the preparation of a budget takes a lot of time but also budgetary control. The preparation of a budget takes a lot of time and this is a problem but we can not say it will outweigh the advantages to be gained from having a system budget and a budgetary control. This is will be clearer after we discuss the advantages and the disadvantages.

The advantages of budgets:

  • It provides a means of measuring performance. A budget will show the managers how the organization is performing and it will show the managers how far along the workforce are doing toward reaching their goals. "Knowledge is power," as the oft-quoted saying of George Eliot goes, and knowing about your money is the first step toward controlling it.
  • It gives managers greater control. They can make decisions based on variance analysis. A system budget is the key to enabling managers to take charge of the financial positions of the organization. With a budget, managers have the tools to decide exactly what is going to happen to your hard-earned money—and when. Control the money or the money will control you.
  • It enables forward planning and the setting of targets to work towards. Knowing the exact state of the organization will allow managers for forward planning. The budget gives the mangers the tools for sitting of targets to works so you can have estimation about your profit by the end of the year.  By this budget allows the managers to take advantage of opportunities that they might otherwise miss?  With a budget, managers will never have to wonder again they will know.
  • A budget sets motivating targets for everyone to work towards achieving. Budget is a motivational tool it helps to motivate the workforce towards the work.











Disadvantages of the budgeting process:    

  • Frequent budgeting might have an off-putting effect on managers who doubt the value of preparing one budget after another at regular intervals, even when there are major differences between the figures in one budget and the next (2).
  • The routine will affect the managers while preparing the budget. The attitude of the managers toward the budget will reduce the effectiveness of the budget. The managers will not react as required toward the budgetary control. It is human behaviour that will cause all of this.

Kraft Food Company thinks that  it is important to keep sight of the organization’s long term goals to avoid the risk that budgeting might lead to short-term focus on financial results. This could foster cost cutting exercises at the expense of strategy. In the worst case, individual managers may pursue exclusively their own narrow goals rather than business wide ones. If individual managers are not happy with the budget they may co-operate poorly, so it is important to have detailed discussions to achieve collective agreement. This is why Kraft as an organization retains a consultative approach to constructing budgets (7).

If we take a look for the different methods of budgeting will find that each one has a major disadvantage:

  1. ZBB method is an extremely time consuming method for managers to produce it.
  2. Incremental Budgeting method builds on the historical information of the organization and managers are not given the opportunity to have a real challenge.
  3. Top-dawn method could be considered unrealistic.
  4. Bottom-up method also could be considered unrealistic because, even if achieved, it may not deliver the organization’s objectives.



As a result, there is a disadvantage in each method but we still need to ask ourselves if it outweighs the advantages to be gained from having a standard system of budgets and budgetary control.



In my opinion the advantages to be gained from having a standard system of budgets and budgetary control can not be outweighed. We must have a strong system budget and budgetary control because the routine of frequent budgeting could affect the quality of the budget. We must take into consideration that the human attitude and behaviour will affect the preparation of the budget. As a result having a system budget and a budgetary control is important and it needs to strong in order to be efficient.





Conclusion:

By explaining the preparation of a budget and the monitoring of actual performance against the budget I tried to prove that is it a very time consuming activity. I have discussed to what extent this can be considered as a problem.

Having a system budget and budgetary control is important but it needs to be efficient so nothing could outweigh it. 





Conclusion:



By using the text book and other references I understand the main points in the assignment that are needed to be analyzed, and covered the accounting concepts and the developments of the regulatory framework. I explained the importance of investors in the companies.  By using the references I believe that the accounting disclosures are the single most significant factor affecting their investment decisions. An example is given of one company where their problem was not caused by the regulatory framework. The criticism of the concepts and the regulatory framework is not valid.



By having a strong budgeting system, the advantages gained from having system budgets and budgetary control can not be outweighed. 







    











































References:



  1. A.R. Drebin , J.L. Chan  and L.C. Ferguson, Objectives of Accounting and Financial Reporting for Governmental Units (1981), American National Council on Government.
  2. Management Centre. (2002), Accounting for Managers, University of Leicester.
  3. http://www.duncanwil.co.uk/concepts.htm
  4. http://www.fasb.org/articles&reports/sr_new_economy.pdf
  5. http://www.enron.com/.
  6. IAS Plus, October 2002 (http://www.iasplus.com/).
  7. http://www.tt100.biz/.

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