Aspects of Culture

Culture is the patterns of behaviour and thinking that people living in social groups learn, create, and share, where culture distinguishes one human group from others. The people's culture includes their beliefs, rules of behaviour, language, art, technology, styles of dress, ways of producing and cooking food, religion, and political and economic systems. In the following I will highlight the main aspects of culture:

Material culture
It represents all physical which are made and it is useful guide to the society’s standard of living.

Educations
The level of education in a new market has a large implication on the promotional campaigns.

Religion
The religions differences must be respect on both marketing and business practice. The sensitivity of such differences could cause the company a big fail to enter such market.

Social organization
The suitable product on a developed country sometimes it is not the same on a less developed country.

Language
Yes, English is international language but there many other language around the world. On the advertising, If the translation is not conducted by a native speaker you business could be negatively affected.

Aesthetics
The standard of public taste is different from country to anther. Many advertising for medical products on the Middle East was not accepted for this reason.

Ethics and mores
Ethics and mores are generally driven by religion and many examples could be observed about that.

Political system
The political systems in the host country need very careful examinations where the marketing strategy involves the setting-up of revenue-earning assets overseas.

Economic systems
These are usually the out come of the political stances of one kind or anther.

Legal system
Many of the third world countries have become more attractive for investors when they reduced the entry barriers.

McDonald’s has been highly successful in markets outside the United States, partly because it has been adept in altering its menu of offering to cater to local tastes. Why? The answer will be the local culture. This objective framework (Leaping) has a negative aspect, which culture incompatibility. By ignoring this risk you could lose. Therefore, companies should take in consideration the culture differences before they start with international marketing activities. Understanding of culture is pivotal to effective international marketing and it has a critical impact on the international marketing strategy.